Interesting to see these articles together in the span of a few swipes.
From the NYT, July 5, 2013, Design Dashboards With Fewer Distractions:
“What does the customer really want?” said Jim Keller, a Honda engineer who studies distracted driving. “They want to do more in their car with less effort and complexity.”
From the same day, Touch Screens Are Tested for Piloting Passenger Jets:
“We have reached such a high level of complexity today,” he said, with the flood of data that streams into cockpit computers from the plane’s systems and from the ground. “We want to create an interaction that is more intuitive and that reduces the workload, helping to keep the pilot focused on flying.”
Then, finally, from the same day, Sizing Up Big Data, Broadening Beyond the Internet:
The increasing volume and variety of data, combined with smart software, may well open the door to what some people call a revolution in measurement. This technology, they say, is the digital equivalent of the telescope or the microscope. Both of those made it possible to see and measure things as never before — with the telescope, it was the heavens and new galaxies; with the microscope, it was the mysteries of life down to the cellular level.
Data-driven insights, experts say, will fuel a shift in the center of gravity in decision-making. Decisions of all kinds, they say, will increasingly be made on the basis of data and analysis rather than experience and intuition — more science and less gut feel. Data, for example, is an antidote to the human tendency to rely too much on a single piece of information or what is familiar — what psychologists call “anchoring bias.”
Big Data, its proponents insist, will be the next big trend in management. Erik Brynjolfsson, director of the MIT Center for Digital Business, cites the familiar business truism, “You can’t manage what you can’t measure.” And as it opens new horizons in measurement, the modern data era, Mr. Brynjolfsson said, will transform the practice of management. Big Data, he said, will “replace ideas, paradigms, organizations and ways of thinking about the world.”