Viking worked with startup OneReceipt from the get-go (Feb 2011). OneReceipt succeeded in creating the best receipt folder in the palm of your hand.
Start Me Up
Working with OneReceipt, we designed the app from the outside-in, focusing rigorously on "what would we want to use" and "what's the primary point of contact." We dubbed it the "wow page," and began iterating.
We drew up a pretty simple user experience, then ran with it, designing dozens of interactions.
With the introduction of an iPhone app, the team wanted to go beyond Gmail, Yahoo, and Expensify. The app would allow a user to take a photo of a receipt, and upload it to OneReceipt. You could then assign a merchant (a la Foursquare data), tag it, and write a note.
Retrieving a receipt was just a few taps away.
We also designed and implemented a simple website to promote the service.
We must have done something right, because shopping reward giant Ebates acquired OneReceipt in September, 2012. We're thrilled to have been part of their success, and look forward to continuing to evolve the app.